Ngaphakathi kwengxoxo-mpikiswano malunga nokuvalwa okunokwenzeka kweTikTok e-United States, iTumblr igqibe ekubeni ivuse enye yeeprojekthi zayo zakudala: iTumblr TV.. Yintoni eyaqala njenge-injini yokukhangela ye-GIF kwisigaba sayo sokulinga ngoku ithatha uhlobo olutsha, ukulungelelanisa iimfuno zangoku zomxholo kwifomathi ethe nkqo kwaye uzama ukuzibeka njengenye indlela esebenzayo kwi-ByteDance giant. Eli nyathelo lobuchule liza ngexesha apho amawaka abasebenzisi bafuna amaqonga amatsha emva kokungaqiniseki malunga neTikTok.
I-Tumblr TV yaziswa ekuqaleni kwiminyaka elishumi eyadlulayo njengesixhobo sokukhangela se-GIF, kodwa umda wayo uye wanda kakhulu. Ngoku ivumela ukudlalwa kwakhona kwevidiyo, kubandakanya ukukhangela ngokuthe nkqo usebenzisa iiswipe, ezifana nesitayile sokutyikitya seTikTok. Olu tshintsho lwenza i-Tumblr TV ibe yinto ebanzi ngakumbi, ifuna ukubhenela kubo bobabini abadali bomxholo kunye nababukeli abaqhelekileyo.
I-Tumblr TV: Enye indlela kuMbindi wokungaqiniseki
Umzuzu okhethwe yiTumblr ukuba iphinde iqalise isixhobo sayo ayibonakali ngathi iyenzeka nje. Ukusukela nge-19 kaJanuwari ophelileyo, xa imimiselo yaqala ukusebenza e-United States ethintela izicelo ezilawulwa ziinkampani zangaphandle ezithathwa njengeentshaba zelizwe, ikamva leTikTok aliqinisekanga. Nangona urhulumente enike ixesha elongezelelekileyo leentsuku ezingama-75 zokuzama ukufikelela kwisivumelwano kunye nokuphepha ukuvalwa komsebenzi ngokupheleleyo, imeko yokungaqiniseki iye yavelisa ukwanda kukhangelo lwezinye iindlela phakathi kwabasebenzisi.
Kulo mongo, iTumblr iye yafumana ukwanda okuphawulekayo kwisiseko sayo somsebenzisi. Ngokwedatha yamva nje, ngosuku ekubhengezwe ngalo ukuvalwa kwe-TikTok, iqonga libone ukonyuka kwe-35% yokukhutshelwa kwe-app yayo ye-iOS, kunye nokunyuka kwe-70% kubhaliso olutsha kuluntu lwalo. La manani abonisa umdla wabasebenzisi ekuphononongeni iinketho enokubuyisela usetyenziso lwevidiyo emfutshane edumileyo.
Iimpawu kunye neMida yeTumblr TV
I-Tumblr TV inikezela ngamava okukhangela ngokuthe nkqo ukuze uphonononge zombini ii-GIFs kunye neevidiyo, ihlelwe kumajelo ahlukeneyo afana noBugcisa okanye iMidlalo. Le ndlela ilinganisa isitayile sokuswayipha sokuhamba esithe iTikTok isaziwa, ibonelela abasebenzisi ngendawo eqhelekileyo eqhelekileyo. Nangona kunjalo, Inguqu ye-Tumblr yeTV ukusuka kwi-injini yokukhangela ye-GIF ukuya kwisixhobo sevidiyo akukhange kubekho iingxaki.
Enye yeengongoma ezibuthathaka ezichazwe ngabasebenzisi ngumgangatho womxholo. Iividiyo ezininzi azenzelwanga ukuba zijongwe ngokuthe nkqo, njengoko bezingazange zirekhodwe ngaloo njongo. Ukongeza, ii-GIF, ezihlala ziyinxalenye ebalulekileyo yomxholo okhoyo, zibonelela ngeengxaki ubunzulu. Le mida ichasene namava aphuculwe ngakumbi abonelelwa yiTikTok, egxile kumxholo wokuqala owenzelwe ngokukodwa iselfowuni kunye nefomathi ethe nkqo.
Intshukumo yobuChule kunye neThuba
Ukuqaliswa kwakhona kweTumblr TV kunokutolikwa njengenyathelo elithatha ithuba lokuthatha ithuba elinzima leTikTok. Iqonga lijonge ukutsala abo basebenzisi, bajongana nokwenzeka kokucima okuqinisekileyo kweTikTok eUnited States, bajonge ezinye iindlela. Nangona kunjalo, iTumblr ibonakala isazi ukuba kusekho imiba ekufuneka iphuculwe ukwazi ukukhuphisana ngokuthe ngqo kunye neempawu kunye nokusebenza kweyona imbangi yayo ngqo.
Ngaphandle kokugxekwa, iTumblr inethemba lokuba eli nqaku litsha liya kusebenza njengendawo yokungena yabasebenzisi abagxothiweyo beTikTok. Ukongeza, ukuqaliswa kwakhona kweTumblr TV iphinda iphendule kwindlela ebanzi kushishino, apho ezinye iiplatifomu ezifana neMeta kunye neBluesky sele ziqalile. bandakanya iimpawu ezifanayo ukutsala abaphulaphuli ngeevidiyo ezimfutshane.
Okwangoku, iTumblr TV iyafumaneka kubo bonke abasebenzisi, ngubani onokuyivula okanye ayenze ingasebenzi ukusuka kuluhlu lwezicwangciso zeqela lenjongo ephambili yosetyenziso. Inkampani ithembise ukuqhubeka nokusebenza ekuphuculeni isixhobo, ngenjongo yokuba kwandisa ukusebenza kwayo kunye nokulungelelanisa ngcono kwiimfuno zabasebenzisi banamhlanje.
Le ntshukumo yeTumblr, nangona inebhongo, isenendlela ende ekufuneka ihambe ukuze ibe yenye indlela eqinileyo kulawulo lweTikTok kwintengiso yevidiyo emfutshane. Nangona kunjalo, ixesha liya kuxela ukuba iinzame zabo ziyakwazi ukutsala abantu abaninzi abajonge ukuphonononga ezinye iintlobo zamava edijithali.